Positioning for growth in the fast-changing lubes market

12/19/2018

McKinsey Insights & Publications
Given the threat of disruptive change in the lubes market, companies need to plan competitive strategies quickly and carefully, with a focus on extending their offerings beyond the core products.
Connected vehicles don’t always deliver. Often the weak link isn’t in the technology—it’s in the organization.

https://www.tampabusinessconsulting.com/2018/12/positioning-for-growth-in-fast-changing.html